A three pronged development in recent times has been that of the Mall, Multiplex and Food-court. The concept of ‘neighborhood stores’ and segregated shopping at different locations has given way to the new concept of ‘integrated and all inclusive shopping’ under one roof - this new trend has been pioneered by the ‘Malls’.Yet another new concept that has been catching up is that of the ‘Multiplex’ whereby the old concept of a single ‘movie-theatre’ has given way to a group of small and big theatres clustered

together which when combined with indoor games and electronic gaming creates what is called an ‘entertainment center’. The third development has been that of cluster of food-outlets catering to diverse tastes and choices, be it oriental, Desi, Chinese etc. Thus malls when combined with Multiplexes (entertainment centers) and food-courts are potential surefire winners. Pune lacks such a integrated locale that combines entertainment and commercial activity. ‘Sudev Axis’ is coming up at the right time to catch this new wave at its crest, with a plethora of ‘high-end’ and exclusive retail outlets of major National & International brands.

The most crucial factor that decides the success of a commercial venture is the site location and its accessibility to the target customers. When we have a site which is at the crossroad of Pune, from where the roads trifurcate to the four most prominent and populous areas of Pune like Cantonment (Camp), Deccan Gymkhana / old Pune city and Pimpri-Chinchwad-Hinjewadi, then we know that, what you have is sure-fire winner. We have all this and more at ‘Sudev-Axis’.